A blog is a kind of website, generally maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. There are many various types of blogs, like, personal blogs, corporate and organizational blogs, media type, by device, by genre, etc. Nowadays, web blogs are being used for all sorts of purposes. There are companies, which use blogs to communicate and interact with their patrons and other stakeholders. Blog is also used as a tool to increase online traffic. Blog themes and arrangement allows the presentation of the content in an improved manner that is why, a designer simply cannot afford to go wrong while designing a blog. One more thing, which is working in favour of blog, is, search engine, in fact, search engine loves unique content, and you can do that through blog because everybody can write in the blog. Blogs have the potential to help the organization to develop stronger relationships and brand loyalty with its patrons, and the reason behind it is, they interact (we would like to call it) with the human face of the organization through blogs.
Advantages of blog
Blogs are search Engine Friendly
Blogs are easy to maintain.
Blogs are easy to create
Blogs allows you to interact with your customer
Blogs gives you unlimited space.